Our Story: It All Started with Grandpa Norm
When my grandmother passed away, my 90-year-old grandfather, Norm, was completely alone for the first time in years. I wanted to make sure he felt connected and supported, so I did what any tech-loving grandson would do: I bought him an Alexa and a WiFi hotspot and taught him how to ask it questions.
Grandpa Norm was a butcher. He'd never sent an email or browsed a website, and I honestly wasn't sure he'd even use it. So you can imagine my surprise when, just a week later, my phone rang. "My Alexa's broken!" he said.
It turned out he hadn't broken it at all—he'd burned through all 5 gigabytes of data. This man who had never touched a computer was suddenly asking Alexa for everything: the weather, baseball scores, even tunes from the 40s that brought back old memories. I immediately upgraded his data plan with a huge smile on my face, watching how a little bit of technology could bring so much joy back into his life.
But that moment sparked something bigger. For years, I'd been building little custom apps for my grandfather, trying to make his daily life a bit easier. Watching him made me realize we were only scratching the surface of what was possible. Our seniors deserve technology that does so much more than play music or check the weather. What if it could help them untangle the maze of Medicare, coordinate with their various doctors, keep their minds sharp with engaging activities, and be a true companion through every moment of their day?
After nine years developing AI at companies like Amazon and Microsoft, building products that touched millions of lives, I knew we could create something truly transformative. So after a lot of late nights, sweat, and smiles, Norma was born—named in honor of the man who showed me that seniors don't need less technology; they need better technology.
We're at a pivotal moment where AI can genuinely transform what it means to thrive in your golden years. Our mission is simple: to empower every senior to live a happy, healthy, and joyful life. Because if my grandfather taught me anything, it's that the golden years can be the ones that shine the brightest.
Our Purpose
We believe every senior deserves a companion who's always there—someone who makes healthcare simple, brings a smile to their day, and never lets them feel alone. Norma is that friend: trusted with the important stuff, delightful in the everyday moments.
We Build Companions Who Truly Care
We create AI that treats seniors as people with rich lives and stories worth celebrating—not just users. Norma masters Medicare's complexity but is equally ready to share a joke, remember your grandkids' names, or chat about last night's game. She's there for healthcare emergencies and insurance questions, but also for lonely afternoons, "what should I cook?" moments, and the simple pleasure of good conversation.
Technology Should Bring Joy
Every interaction is designed to delight, not frustrate. Just like Norm discovering the wonder of asking Alexa about baseball scores at 90, we believe technology should spark curiosity and make each day a little brighter. Technology should adapt to seniors, not the other way around.
Healthcare Is Personal
We partner with health plans, Medicare brokers, providers, and families to create comprehensive support—but at its heart, Norma is one companion having one conversation with one person who deserves to be heard, understood, and celebrated.
What We Value and How We Act
Building AI companions for seniors is both a privilege and a profound responsibility. Our values, inspired by Norm's legacy, guide how we serve the 10,000 Americans turning 65 every day.
Every Senior Is Someone's Grandparent
We treat every person with the love and respect we'd show our own family. Norma doesn't just serve seniors—she cares about them, remembers their stories, and celebrates their lives.
Make the Complex Feel Simple
Medicare shouldn't require a PhD to understand. We take the industry's most complex system and make it as simple as asking a trusted friend. If understanding it still feels hard, we keep simplifying.
Never Let Anyone Feel Alone
Isolation is a health crisis. Norma is there for the scary moments and the boring ones, the healthcare questions and the 'tell me something interesting' conversations. Every senior deserves someone who's always happy to hear from them.
Celebrate the Joy in Every Day
Aging isn't about decline—it's about living fully. We find reasons to laugh, share interesting tidbits, remember special occasions, and celebrate wins big and small. Like Norm discovering the internet at 90, every day holds potential for wonder.
Build Trust Through Reliability
Seniors need a companion they can count on completely. We prioritize accuracy, security, and consistency. When someone asks Norma about their healthcare, they get the right answer. When they just need someone to talk to, she's always there.
Respect Wisdom, Embrace Curiosity
Every senior has a lifetime of experience and stories worth hearing. Norma listens as much as she helps, learns as much as she teaches, and never talks down or makes someone feel less than.
The Team
We're a diverse team of AI engineers, healthcare experts, and people who believe seniors deserve better—all united by our mission to ensure no one feels confused, overwhelmed, or alone.
Today, Norma carries on Norm's legacy—one conversation, one smile, one day at a time.